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Brand Protection

Brand Protection

Your brand is one of the most valuable assets that your company owns.

Currently there are few, if any, industries immune from attack if their brand is not properly protected. From the luxurious to the ordinary there is now a global network of illegitimate traders willing to copy or alter genuine products for their own profits' sake. Given the ease with which these illegitimate products can be bought and sold, it is important that brand owners take preventative action and protect their brand.

Don't let others steal it, let Armadillo protect it.

Brand Audit

Armadillo brand audit service examines every element of your brand identity – from signage, packaging, vehicles and POS to advertising, collateral and web in order to see how they support or conflict with predetermined positioning strategies.

A brand audit provides an analysis of a company's brand, management and marketing effectiveness. It assesses a brand's strengths, weaknesses, opportunities, and threats. It also identifies growth opportunities including those achieved by brand repositioning and extension.

The audit should result in recommendations to improve brand equity and positioning.

Armadillo's brand auditing service includes:

1. Brand Development and Communications review

  • Advertising and promotion materials
  • Brand marketing elements: pricing, packaging, merchandising, distribution, direct marketing, sponsorships, etc
  • Press kit
  • Press releases
  • Sales collateral materials
  • Internal communications
  • Business cards, letterheads, etc.
  • Website

2. Marketing review

  • Advice on the correct use of trade marks as marketing tools in advertising and promotion
  • Brand positioning research
  • Brand extension research
  • Brand asset studies
  • Brand equity measurement system (awareness, preference, usage, value, accessibility, relevance, differentiation, vitality, emotional connection, loyalty, associations, personality)
  • Product/service concept testing
  • Logo recall & recognition testing

3. Strategy review

  • Brand plans
  • Marketing plans
  • Media plans
  • Brand positioning statements
  • Business plans
  • Creative briefs

Important Information

  1. Armadillo have over 40 years of experience in helping clients meet and stay ahead of the continually changing world of compliance mandates. We have helped clients across industries simplify and automate their compliance process to create solutions that meet extreme needs for scalability and flexibility.
  2. Armadillo is committed to creating business growth whilst ensuring that impact on the environment is minimised and that all activities are conducted safely by well-trained and qualified employees. Read our Corporate Responsibilities here.
  3. The Armadillo Group Ltd (its subsidiaries & associated companies is committed to protecting the privacy and security of your personal data including those obtained via cookies. You can read our privacy policy and cookies Policy here
  4. We value your feedback if you have any comments about our service please let us know by emailing us at enquiries@armadillo.co.uk.
  5. View our Website Terms of Use here

Contact Us


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